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PET Design Leverages the Science of Persuasion, Emotion, and Trust

What is PET Design? Thanks to Sherryl Perry of Keep Up The Web for sharing a video on PET Design that I immediately jumped on because of my interest and background in Psychology, human behavior, and how it relates to business. So what is PET Design? “Rooted in psychology, PET design uses resea...


Who Has a Longer Memory – an Elephant or the Internet?

Did You Know that Elephants are More Intelligent than Humans? Yup, that is what the scientists tell us. The elephant brain is denser than the human’s, and the temporal lobes, associated with memory, are more developed than in humans. Elephant’s lobes also have more foldings, so that they...


Has the Internet Taken Away Personal Responsibility?

Where Does Personal Responsibility Begin and End? The recent news about Match.com being sued by a woman who was raped on a date with a man she met on Match.com has brought about the question – “Who is liable” here? First off, let me say that under NO circumstances is rape ever OK. ...


Would Your Customer be Your Valentine?

What Does Valentine’s Day Have to do with Customers? If you consider that Valentine’s Day is known to all as the day to appreciate, pay tribute to, and show you care to the one you love, then you will see the correlation. Not that we “love” our customers/clients in the same w...


Did You Make Someone Feel Special Today?

Do You Appreciate Your Customers? How Do They Know That? I am always touting the benefits of customer satisfaction/service, reputation management, and relationship building because I truly believe in their importance in business and life in general. We live in a crazy world today with most mark...


Keeping up with Technology: Survival of the Fittest

There is no question that the Internet has helped small business owners expand their reach by leaps and bounds to an exponentially greater target audience. They are now able to compete with their larger counter-parts by having the same access to potential consumers. With the use of effective Interne...


Promote Your Business with Video Email Marketing and Increase Your Sex Drive!

If you are a small business owner, you might be totally overwhelmed with running your business, with a major concern being how to best promote your brand. Many factors need to be taken into consideration when deciding on the most effective approach for your industry niche and your company's spec...


Don’t Underestimate the Power of Relationships Revisited

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Don’t Underestimate the Value of Relationships

Don’t Underestimate the Value of Relationships
 

The Power of Relationships in Business As consumers we are continually bombarded by ads, emails, mailers, and phone calls about the latest and greatest. How do we decide which ones to pay attention to and which ones to ignore? In the same vein, how can the small business owner expect his/her marketi...


Keeping up with the Social Media Revolution

Unless you have been living in a cave, you have heard of social networking sites like Facebook, Twitter, and LinkedIn. But have you realized how strong the impact these sites and others are having on the marketing, advertising, PR and communications functions of your small business? Marketing has be...


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