Email Marketing 1 2 3 From New Horizons 123

 1 Response »
Aug 022012
 

A Quick Look at Email Marketing From New Horizons 123

list building email marketing Email marketing is one of the most effective forms of marketing used today. It has immediate and easily measurable results. The most important factor in email marketing is list building.

No matter how good or creative your offer, if you don’t have a good list, you won’t get the response you want.

The good news is that building an effective email opt-in list is easy as 1-2-3. Successful list building includes retention:

Customer Satisfaction

  • Building trust
  • Up-sell capabilities

Self-Sustaining Programs

  • Provide value
  • Special offers
  • Customers loyalty promotions
  • And more…

New List Subscribers

  • Attract new potential customers/clients
  • Build your list.

Email marketing programs are quick to deploy. They offer immediate and easily measurable results, enable advanced customer segmentation and personalization, they integrate well with other online and offline marketing, and deliver a high ROI.

Tell Me More About How To Build My List

Name:
Email Address:
Phone:


 

Are You Capturing the Email Addresses of the People Visiting Your Website?

 31 Responses »
Feb 032012
 

If You Are Not Capturing the Email Addresses of the People Visiting Your Website – You Are Leaving Money on the Table!

grow your business
There are only 3 Ways To Grow Any Business:

Get You More Customers
Get Your Customers to Buy More Often
Get Customers to Make Larger Purchases

How?

Get More Exposure!

  • More Exposure = More Sales
  • More Exposure Prospects – More Customers
  • More Exposure Customers – Buy More Often
  • More Exposure Customers During & After When They Buy – Larger Purchases

Did you know that adding a form with a VIDEO that suddenly appears on top of your website will DRAMATICALLY increase the number of people WILLING to give you their email address? Click on the image below to see a cool feature!

floating lead capture formImagine having a marketing system that AUTOMATICALLY promotes your products or services repeatedly to your list giving you massive exposure to your business!

Sound too good to be true? Sound too expensive? Well it isn’t! You won’t believe how easy it is to use, how functional, and how much value you get for little or NO money (sell 3 get it free!). You have to see this to believe it!

Increase Sales With The Instant Sales System

BOTTOM LINE: If you are not capturing email addresses, you are losing business!

Try it for FREE, Sell Three Get it Free!

You will be glad you did! :)

click here

increase sales with the instant sales system

 

 

How to Improve Your Customer Service – A Novel Idea

 2 Responses »
Dec 072010
 

Talk to Your Customers

Seems simple enough doesn’t it? Yet how many small business owners don’t actually speak with their customers directly? How many have either an automated response system in place to address problems/issues, or have a staff member get in touch with a disgruntled customer?

Put yourself in the shoes of your customers. What would have a greater impact on your perception of a company – an automated email response or a direct message from the business owner showing concern for not only addressing your problem/issue, but offering a suggested resolution? 

The business world today is one of competition levels beyond anywhere they have ever been and so many industries are completely saturated. Everyone is trying to sell us on the latest, the greatest, and the best “whatever”. Everyone’s product or service is THE only one you should purchase. What happens to a population of people who are bombarded daily with SO many marketing messages resulting in serious information overload?

They stop listening!

deaf earsMost marketing messages are not even being heard because they are falling on deaf ears! 

What can you do to prevent your brand’s message from disappearing in the black hole of messaging?

Start by paying attention to the customers you already have. Did you know that it costs 5 times as much to acquire a new customer than either upsell or get repeat business from a current one? You need to pay careful attention to your customer service status to ensure that your customers are happy, that they become repeat customers, and that they refer your brand to others. This is part of your reputation management. Keep them happy and they will come back again.

You need to be a little different, a lot more compelling, and need to have an edge over your competitors. How can you do that?

You have to start by thinking outside of the box. Thinks of ways to make YOUR brand message and YOUR customer service stand out.

I have written before about video emails and how they can really increase your brand messaging power, but recently came across another use for video emails that I hadn’t thought of.

Consider the following scenario:

You, as a customer, are having a problem/issue with a company you are dealing with. How impressed would you be to receive a PERSONAL response/apology/problem resolution from the owner of the company in your email inbox? I had one of those “Aha” moments when I saw this in practice.

Take a look at the following example by clicking on the image below and see one way you can improve your customer service and enhance your reputation with video emails.

What are some of the things you are doing to make your brand stand out?

How are they working?

Inquiring minds want to know :)

 

They Visit But Don’t Stay Long Enough!

 3 Responses »
Aug 022010
 

website visitors"SEO is vital to increasing website traffic":  Yes – we all know that.

"Content is king":  Nothing new here.

"Quality is more important than quantity":  Ditto!

"I am a small business owner and don't have the time":  You are not alone!

As a small business owner, you are plagued daily with trying to find the time to get everything done that needs to be done. You know you have to pay special attention to your website content. You have optimized your site to the best of your ability or perhaps have paid an SEO expert to take care of it for you. Your web stats are showing increased traffic to your site so you know your SEO is working. BUT… why aren't your visitors staying on your site?

Perhaps your content isn't compelling enough or providing enough value to keep people on your site. What are your available options?

You can re-visit your content and look at it through the eyes of your potential customers/clients. Would your content catch your attention enough to make you want to stay and read more? If your answer is "yes", take another look – you might have missed something. Another suggestion is to have another pair of eyes see your content from an unbiased and fresh perspective. Sometimes we are too close to something to be able to truly see it in an objective light. Haven't you read and re-read something you have written several times to check for accuracy and still missed a typo? Everyone has – even the New York Times has had typos.

Have you considered outsourcing your web content writing? Check out Whiteboard Friday – Outsourcing Content Creation for some valid reasons why doing so might benefit your small business.

 

 

It’s All in the Title

 7 Responses »
Jul 282010
 

website title tagsBuilding a website is the easy part – getting it found can become challenging. The major search engines Google, Yahoo and Bing use spiders to collect the data they find on the web. Search Engine Optimization (SEO) is the process of preparing your website for a visit from these spiders.

If you have ever done a search on one of the web search engines (which I am sure everyone has), you will see how many results you get for any given search. Because of the huge number of results, your goal is to show up as close to the first page as possible. This is where your keywords/keyword phrases come into play.

The more selective/precise you are in selecting your keyword phrases, the less competition you will have and the greater your chances will be of ranking higher in the search engines. The only way to assure consistent top placement is to pay for it in the form of advertising. However, you can increase your chances of non-paid higher rankings by choosing the most relevant, least competitive words/terms,  including your keywords/keyword phrases in your website copy, effectively using your title tags, using alternative tags for images, and not overusing your keywords (keyword stuffing).

For the many small business owners who don't have Internet marketing expertise or the resources available to pay an expert, the rules of proper SEO can present a challenge and become overwhelming.  Determining how and where to use your keyword phrases can also be somewhat confusing. A very important thing to remember when writing your website copy is that it should accurately reflect your offerings and shouldn't be compromised in order to stuff keywords into your copy. Besides interfering with your marketing message, the search engine spiders are incredibly smart and will penalize websites that "keyword stuff" their content.

The proper use of title tags is extremely important for website optimization and not something that is commonly known by some small business owners. The video below from SPNVideos explains very clearly how to use your title tags:

Original video source

Is There a Benefit from Being a Guest Blogger?

 No Responses »
Jul 212010
 

Ibloggingf you are a small business owner and you write your own blog, why would you want to write for someone else?

In today's world of social media, syndication and Internet Marketing, the more web exposure one gets, the better.

Thanks to Mike Cohn from Compukol for asking me to write You Can’t Fake it ‘Til You Make it With Social Media.

Check it out!

My Technical Angel!

 3 Responses »
Jul 032010
 

Adam Kreitman is my technical angel. I don't know Adam. I have never met Adam. Adam doesn't know me. Yet he is still my angel. Why?

Because Adam has technical knowledge and experience I don't have and Adam just so happened to have had the same problem I was having with Internet Explorer and WordPress.  Adam figured out why our sidebars were not showing up on the home page in Internet Explorer only…. AND the best part? Adam wrote a blog post about it sharing his experience, knowledge and his fix.

Adam is my technical angel.

Thank you Adam :)

Read The S.W.I.S.S. Money Blog.

The Proof is in the Pudding

 4 Responses »
Jun 252010
 

puddingSocial networking works. Period! If you participate in social networking groups you will benefit in one way or another. If you are engaging with others in your industry, networking sites like Linkedin are a great source of idea sharing and learning.

Connections you make might not always immediately lead to increasing your bottom line, but the knowledge you can gain is invaluable. The relationships you make on social networking sites can and will lead to referrals. People like to do business with people they know and trust. 

The more people you know, the more likely you will be referred to potential customers.  It is not always easy to keep up with all the networking opportunities and discussions going on so we have to be selective and use our time wisely. When something pops up that attracts our attention, we should jump into the conversation and participate. 

One such conversation about web hosts was started recently on Linkedin. I have been having "issues" with my web host and was very grateful for the opinions and suggestions offered to me and others on this particular post. The conversation was so insightful and valuable that it inspired Sherryl Perry, who started the conversation, to write a very helpful blog post for anyone who is interested in what things they should consider when choosing a web host. Read Is Website Hosting More than Just a Server? for some great insights to what things you should consider before choosing or moving to another website host.

To Automate or Not – That is the Question

 2 Responses »
Jun 172010
 

social botWhen it comes to social media automation, there are many automating options to choose from. How do you decide which ones are the best for you to use? Is saving time your goal?

Are you saving time at the expense of the quality of the relationships you are trying to develop in the social media sphere?

There are many things to take into consideration when making your decision. Mike Clough in The Value of Social Media Bots discusses his own personal experience and opinion with various social media bots as well as the pros and cons of each.

What are your thoughts and experiences with social media automation tools? Inquiring minds want to know.

Reas Mike’s full article here.

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