What can you do to make sure your videos are found on Google? The answer is simple. Create and submit a video Sitemap. A video Sitemap includes a link to your video the title, description, play page URL, video thumbnail, and the URL of the original video.
The Discovery Channel provides a powerful case study for Google on the benefits of using video Sitemaps to drive traffic to their website.
As many of you know, I am NOT technical. OK – that is an understatement! I read all the helpful information on how to create a video Sitemap, watched the video below which makes it sound really easy to create a video Sitemap. All you need are the 5 items outlined very clearly in this video right? Well, it is a little more complicated than simply submitting those 5 items. Being a huge fan of video, I opted to use the Google XML Sitemap for Videos instead of trying to create my own. It will be interesting to see how my stats look on my videos after submitting my Sitemap.
Your turn. Do you submit a Sitemap to Google for your videos? If so, do you create your own or are you using a plugin?