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Analysis Paralysis: 5 Biggest Mistake Digital Marketers Make With Numbers

Analysis Paralysis: 5 Biggest Mistake Digital Marketers Make With Numbers
 

Metrics to Avoid in Analyzing your Digital Analytics Analysis Paralysis: (or paralysis by analysis) is an anti-pattern, the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome (Source: My Dearest Wikipedia). We here thi...

Categories: Internet marketing

What’s the Big Deal with Ad Blockers?

What’s the Big Deal with Ad Blockers?
 

Ad Blockers – More Hurt or Help? Ad blockers are becoming increasingly prevalent and now, about 10% of the US population has one on their mobile device. Device manufacturers like Apple and Samsung are even installing options for native ad blocking. Google, the kind of digital advertising, is even ...

Categories: Internet marketing

How to Develop Content That Delivers?

How to Develop Content That Delivers?
 

What Really Matters is Content Reception The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from th...


Top 5 Most Amazing Tips for Better Content Creation

Top 5 Most Amazing Tips for Better Content Creation
 

Content Creation Tips To Make Your Life Easier and Your Website Stand Out! Content creation can be one of the most time intensive functions for digital marketing, yet it can also be one of the most valuable. What’s even more is that it is a long-term game you are playing with content creation. Unl...


The Power of Twitter

The Power of Twitter
 

3 Ways Twitter Can Accelerate Your Online Visibility Social Media Marketing is not a new consideration by any extent of the imagination. Businesses have been leveraging social media since MySpace – and now Facebook, Twitter, Google +, Instagram, Pinterest, and LinkedIn are all utilized to reach co...


Putting Together The Best Push or Pull Marketing Strategy

Putting Together The Best Push or Pull Marketing Strategy
 

Push or Pull Marketing: Which Should You Do? If you can visualize marketing as a horizontal line, then you have push marketing on the right and pull marketing on the left, with plenty of middle ground in between. And just like political affiliation, you often have businesses and marketers leaning on...


Maximize The Power of Twitter-Based Marketing From Your Own Stage

Maximize The Power of Twitter-Based Marketing From Your Own Stage
 

Get Set To Harness The REAL POWER of Twitter-Based Marketing Do you want to get your message seen and heard? The ONLY way to do that is to be BOLD, be DIFFERENT, and be SEEN! Introducing Twitter-based marketing, your new best friend! Twitter is one of the fastest-growing, largest, most active and mo...


How To Write A Blog Post Title That Compels Your Readers To Read Your Post

How To Write A Blog Post Title That Compels Your Readers To Read Your Post
 

Why is this important? What’s the first thing your visitors will see when they land on your blog post? The title of course! If your blog post title is boring and not attention-grabbing, your visitor isn’t going to hang around. Now don’t take this to mean you can write really flashy blog post t...

Categories: blogging, Featured

If You Aren’t Listening, You Aren’t Communicating

If You Aren’t Listening, You Aren’t Communicating
 

If You Aren’t Listening, You Aren’t Communicating Have you ever had this experience? You are having what you thought was a “conversation” with someone else…you ask them a question and their response has ABSOLUTELY NOTHING to do with what you asked or what you were talki...

Categories: Communication, Featured

To Skype Hell And Back Again

To Skype Hell And Back Again
 

Skype is a Great Communication and Marketing Tool Until… I love using Skype for business. It is great for communicating, building relationships, screen sharing, conferencing,  and increasing your network of friends, fans, and followers. This is exactly what I was doing one day a few weeks ago...


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