Are You Capturing the Email Addresses of the People Visiting Your Website?
There are only 3 Ways To Grow Any Business:
Get You More Customers Get Your Customers to Buy More Often Get Customers to Make Larger Purchases
How?
Get More Exposure!
More Exposure = More Sales
More Exposure Prospects – More Customers
More Exposure Customers – Buy More Often
More Exposure Customers During & After When They Buy – Larger Purchases
Did you know that adding a form with a VIDEO that suddenly appears on top of your website will DRAMATICALLY increase the number of people WILLING to give you their email address?
Imagine having a marketing system that AUTOMATICALLY promotes your products or services repeatedly to your list giving you massive exposure to your business!
Sound too good to be true? Sound too expensive? Well it isn’t! I just starting using Michael Price’s Viral Prospector and can’t believe how easy it is to use, how functional, and how much value you get for little or NO money (sell 3 get it free!). You have to see this to believe it!
Grow Your List with the Viral Prospector Marketing System
BOTTOM LINE: If you are not capturing email addresses, you are losing business!
Without the proper planning, You might just find yourself fighting an uphill battle! So here are some tips for you.
Start with defining your goal
What do you want to accomplish?
What are your goals for your video?
To entertain?
To demonstrate something?
To inform?
To motivate & inspire?
To persuade?
To increase conversions?
Do you know who your audience is?
What kind of video will you use?
Talking head?
Interview?
Discussion?
What is your call to action?
Get more visitors to your website?
Have them make a purchase?
Do you have a Youtube Channel?
If not, get one.
Do you know that Youtube pays attention to the title of your video file?
Make sure it is keyword rich. Speaking of keywords, Are you doing due diligence with yours?
Use Google Keyword Suggestion Tool.
Video Content Marketing
You can have the best video out there but if no one sees it or the right people don’t see it, it doesn’t matter, right? So what CAN you do to make sure your video is viewed by the right audience? Video SEO.
Search engines can’t read images so when you upload a video to a site like Youtube without optimizing it with things like keywords, transcripts, etc., you are seriously limiting the amount of exposure your video will get and lessening the chances of your target market seeing your video.
Facts and Quotes:
YouTube alone reports well over 2 billion views a day – nearly double the prime-time audience of all 3 major US broadcast networks combined. Add to this the fact that people prefer to watch than read and that Google loves video, and you have a pretty strong argument for video marketing.
Google rewards sites with video content.
Videos show up on Google’s organic search results before plain text and images
“The Internet Video Commercial is the next generation of online advertising.” — John Vail, Director of Marketing, Pepsi-Cola N. America
“Consumers’ interest in watching video is growing exponentially, as is the number of screens and devices they use to access video content“. eMarketing Inc, Feb 2011
Video is memorable, convincing, affordable and structured to get specific action.
Engaging and valuable video can differentiate you from your competitors
Google Universal Search Engine blends text, images and video on first page results.
Almost half of Google’s search results include video.
Video SEO is A New Marketing Opportunity
Approximately 90% of businesses currently aren’t using videos on their websites and in their marketing Of those that do, only a small amount of the video content incorporates VSEO. This means that if you ARE using video in your business and if you DO use Video SEO, you are pushing your rankings up really high in the search engines, getting your message in front of the right target, and increasing your sales.
What is Video SEO?
Your video + SEO is Video SEO. This means you are applying the same basic SEO principles to your video that you do to your website and more. They include:
Video optimization for keywords
Video annotations
Transcript upload
Video distribution to video sites
Social bookmarking submissions
Quality backlinks to video
Video upload to Google places
And more…
Do it Yourself or Outsource
You can get the highest return on your online advertising and spend less time by outsourcing your video SEO.
Just think about it. You are in an industry comprised of many different professionals. Take the Real Estate Industry as an example. Home Improvement Contractors, Property Managers, Real Estate Agents, Mortgage Lenders, Appraisers, Painters, Electricians, 203K Consultants, Plumbers, and even more are all in the same industry. Now think about this. A Real Estate Agent shares the location of an open house…
The Social Networking Domino Effect of Facebook Check-in
There is another side to all this transparency on the social web and that is one of security and privacy, especially for our children. I wrote about this concern in Are Smart Phones Becoming Too Smart?
BUT, for business, Facebook Check-in is a great way to market on the social web. Do you use Facebook Check-in? Has it helped spread the word about your business? Have you seen a direct increase in conversions as a result? Please share, inquiring minds want to know!
I searched through Youtube to find just the “right” video to share with my family, friends, and followers but couldn’t find something that hit the “spot”. Then I came up with the brilliant LOL idea of creating my own. DUH – I do love to “say it with video”
Happy New Year 2012
As you know, I love that four letter word “F-R-E-E” and like to share the wealth. So without further ado, here are some of the valuable FREE tools I have recently found.
Text And Image HTML Link Generator
This is probably very elementary for many, but if you are like me, and not very comfortable with BASIC HTML – this is a great tool . “We created this simple link generator to help generate HTML links in a simple way using text or images. We included in this generator the title tag for text links and the alt tag for image links so you can create good SEO link for your web page. With this image and text link generator we want to help you create optimized links.” They are true to their word. Check it out HERE.
New Strategy For Finding Facebook Clients
“Learn about this new strategy for finding potential Facebook clients for your business. Isaac A Wardell shows you how a recent change to Facebook allows you to be able to find new potential Facebook clients easier than ever before!“ This is a neat new way to find clients. Watch what Isaac says:
Have You Ever Wondered How People Get Those Cute Flashy Banner Ads?
Wonder no more – here is another FREE tool: Now you can make your own banner ads with AdDesigner.
Have You Heard About Prezi?
I have only created one Prezi and the jury is still out as to whether or not I will do more. Not because of the platform but because I am not quite sure I got the “hang” of using it to its fullest potential. Of course my 19 year old daughter said, “Mom, this is so easy” LOL.“Prezi is a cloud-based presentation software that opens up a new world between whiteboards and slides. The zoomable canvas makes it fun to explore ideas and the connections between them. The result: visually captivating presentations that lead your audience down a path of discovery.”You can see my “attempt” here: A Modern Day Samson and Delilah. I ended up modifying it somewhat and incorporating it into another video about the MyVideoTalk tools for small business owners. I will be writing a post about that next but in the meantime, feel free to watch it here: Video Marketing For Small Business. You can try your hand at your own Prezi HERE!
Photoscape
Photoscape is a fun and easy photo editing software that enables you to fix and enhance photos. Access it HERE!
Do You Scoop?
“Scoop is a powerful, intuitive news information aggregator that helps you conquer information overload and increase your efficiency. In a few minutes a day, you are briefed via the Internet on the highest priority issues on your personal – and changing – information agenda and can share key info with your superiors, colleagues and customers.” I have been using Scoop for a little while and am really liking it. You can start your own Scoops Here!
Welcome to 2012. Are You Ready to Include Video in Your Marketing Mix?
Do you have any free neat tools to share? If so, please share the wealth here!
I had the pleasure of meeting a man named Dave Kalstrom yesterday through another gentleman I have been networking with for months. Jim Bannon made the introduction and is a real technical guru that has helped me out in so many ways as I tend to be a bit of a technical-moron. OK – that is an understatement
Dave is the owner of a company called Outbound Excellence and I can assure you he is true to his brand promise. In the span of a just a few minutes, Dave rattled off TONS of REALLY helpful/valuable ways to maximize and leverage the full capabilities of Linkedin that so many of us are unaware of!
Dave and I have opened new doors for each other. I am so grateful to have met him and look forward to learning more from his vast industry-knowledge as he truly is an industry-expert. So without further ado, let me introduce Dave’s “15 Ways To Develop Your LinkedIn Account To Generate Sales” in a video by New Horizons 123 Production.
Please notice that I did NOT put a link to Dave’s webinar above, but check out the end of the video
What do you think? Do you see the value Dave offers in helping us all make better use of our Linkedin profiles and network?
As a verified commentator, you can become known and respected in your field, enjoy huge exposure nationally and internationally, get help from, share ideas with, and mentor others.
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It might seem like a good idea to just dive right into something because it looks good, sounds good, and you might assume that all the pieces will just fall into place. In some cases, this approach might work – IF you are lucky. However, when it comes to business, and especially when using the Internet, chances are you are going to find yourself all over the map with NO idea which way to turn.
Planning Is Key to Your Online Business Success
Proper keyword research is one of the most important elements of building a profitable online business. Doing your keyword research due diligence will help you make sure you are getting the right message to the right people at the right time – while they are searching for your offerings. There are many free tools out there to help you select the right keywords – Google Adwords Keyword Tool is a great resource. Many business owners don’t realize the subtle differences in results from how keywords are arranged in a phrase.
Take for example, the keyword phrase “Video Marketing Services”. Look at the difference below at the number of searches for “video marketing services” compared to the number of searches for “video marketing”:
Even subtle variations in spacing and the use of quotes – or not – can make a huge difference in the number of searches and the competition of that keyword phrase. If you are targeting the wrong keywords or are not targeting the most optimal ones for your niche, you will either get the wrong results or not as good a result as if you were targeting the right keywords.
As a rule, if you are using keywords that are highly competitive or too generic, you are going to find that you are a teeny tiny fish is a HUGE pond and will likely get lost in the crowd.
The Internet is HUGE! Your competition is fierce (unless you are in a HIGHLY targeted niche market), so it is in your best business interest to be sure you are targeting the right market, with a compelling message that tells your target market…
Calling all Gifted Writers
Are You Looking For More Exposure and Recognition?
As a verified commentator, you can become known and respected in your field, enjoy huge exposure nationally and internationally, get help from, share ideas with, and mentor others.
It’s Easy to Apply! But Yes, You Do Have to be Approved
First complete the Application. Once your application is approved:
You Will Get Specific Article Statistics
The Ability to Participate in Their “Hire an Author” Program
Your Own Personal Article RSS Feed
Author Chat
Chat online with authors who are logged in to their account. Exchanges ideas, offer suggestions, corroborate on articles, all in real time!
Greater Exposure Translates Into Greater Brand Recognition
The Article Niche is a writing resource, and every article submission is reviewed by a HUMAN in-house editorial team ensuring integrity of the articles in the database. “Ezine Publishers have come to recognize that only high quality articles are approved at the Article Niche Project“.
Build Your Brand as Part of the Article Niche Project Community
Become a Verified Commentator and Reap the Rewards by Leaving Your Brand with Your Expert Comment