Welcome to my blog. As a Big Thank You, I would like to give you a few FREE Tools to help you with your online business Free Online Tools. Thanks for visiting!
Why Should Someone Opt-In So You Can Build Your List?
When you are building your list, what is your optin offer to entice prospects to join your “list”? You can give away products you purchase, or products you have gotten for free, or you can create your own optin offer. There is nothing wrong with using a product you purchase or get free, but remember that you are not the only one giving away that same product.
Why Not Create Your Own Give-Away/Opt-in Offer?
You have information in your brain that is valuable and/or helpful to your target market. How do you get that information into a format that you can give to prospects in exchange for their contact information?
How to Create Your Own Give-Away For Your List Opt-in Form
Establish Yourself As Your Industry Expert
By sharing your knowledge to build your list, you are also establishing yourself as your industry-expert because you are. People like to do business with people they know, like, and trust. The “trust” comes from them seeing that you know what you are talking about. The “know” comes from the emails/phone calls/follow-up YOU do after they opt-in to your list. The “like” is up to you LOL. Sometimes this is simply a chemistry – or not – issue.
Create Your Own Cool-Looking eCovers
Once you have your valuable offer, how do you package it and make it look pretty? There are many options available for you to be able to create a professional-looking cover for your work. I like to use Magic Ecover. You can Create Stunning Ecover Graphics In Under Five Minutes Without Photoshop! Click on the image below to get your own copy of Magic Ecover!
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Introducing 22Social: The Facebook App for Dummies
If you are like me, Facebook apps are a bit challenging. NOT anymore! 22Social makes it easy and it is FREE! YES you CAN upgrade if you want more than one app but if not, then you pay NOTHING! How cool is that?
Landing Page Template (FREE. This is perfect for displaying your offer, presenting a clear call to action, incorporating social proof and collecting real leads for your business.
Instant Fan Gate (FREE). You can easily increase likes by restricting the content of your landing page to only the people who liked your page. Once they like it, the gate disappears and your visitor can see your full landing page. You can easily edit the text, colors, fonts, and the media on the fan gate. There is no programming required, simply click, save, and promote.
Easy On Page Editor (FREE) Everything is done inside Facebook and on the actual landing page so you can see exactly what you are editing. You can instantly edit colors, fonts, backgrounds, textures, and text with the click of your mouse.
Advanced & Interactive Media (FREE) Easily add YouTube or a Vimeo video or even broadcast a live on Air Google Hangout. Or choose to quickly insert an entire Facebook photo album onto an attractive slider.
Facebook “App Assist” Lead capture (FREE). Because everything is managed inside Facebook you don’t have to ask for a name and email, then leave it up to them to provide you with their best info. With the 22s app assist you always capture their Facebook verified name, email address, birth date, city, state and FB profile with just the click of an “action button.”
Action Buttons (FREE). Include up to 3 “call to action buttons” that can redirect your visitors to a URL, a place to leave a message, or even claim a coupon. Social Relationships Manager (FREE). SRM for short, is a revolutionary new contact manager that allows you to organized your leads and customers using their Facebook profiles. You can track visitor data and intimately get to know your customers so you can communicate with them on a relevant and welcome basis.
EZ Social Share & Connect Icons (FREE). All pages include Facebook Like, Recommend, Send buttons. Google Plus and Twitter tweet functions. The landing page “connect area” automatically generates an optional map or social icons for Twitter, YouTube, Vimeo, Pinterest, Yelp, Google Plus LinkedIn and adds them to your landing page.
Social Commerce (FREE). If you have something to sell why aren’t you selling it on Facebook? With 22s “action buttons” you can not only display your product or service, but you can create a buy buttons that go directly to your shopping cart or directly to your Paypal checkout. You can even collect all your customers Facebook information in the process!
On-Page Social Proof (FREE). Landing page specific Facebook comment streams so your visitors can leave comments, ask questions, and write testimonials.
Custom Tab Image (FREE). When you install a landing page there is a default tab image displayed on your fan page. This is how your visitors can access your page. We provide you with an attractive and click provoking image, as well as a few other options too.
Updates & Maintenance (FREE). Never pay hosting, worry about maintenance or get surprised by those random, yet frequent Facebook updates.
24/7 Video Help Center (FREE). A video help center is available on-demand to all users. We have a short tutorial for every function inside the 22S Application. We’ve also included tutorials and other Facebook resources.
Live Hangout Sessions (FREE). They also regularly host live Google hangout sessions. We keep them informative and promote your interaction. Ask us anything, we are there to help you so you never feel like you are tackling your marketing all by yourself. Is There Any Question? I mean, come on – all this for free and it is SO easy!
See What I Have Done With 22Social That You Can Do Too!
Click on the images below to see 22Social Facebook app in action:
Get Your Own 22Social Facebook App for FREE
Click on image below: (Disclaimer: ONE page/app is FREE. Upgrade available for more than one page/app)
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Video uses more of your senses than simple text and is proven to have a greater impact than just text alone. Read the following funny taglines and then watch the video with the same content. Which one do YOU think has greater impact?
Sign over a Gynecologist’s Office: “Dr. Jones, at your cervix.”
In a Podiatrist’s office: “Time wounds all heels.”
On a Septic Tank Truck: Yesterday’s Meals on Wheels
On a Plumber’s truck: “We repair what your husband fixed.”
On another Plumber’s truck: “Don’t sleep with a drip. Call your plumber.”
On a Church’s Bill board: “7 days without God makes one weak.”
At a Tire Shop in Milwaukee: “Invite us to your next blowout.”
At a Towing company: “We don’t charge an arm and a leg. We want tows.”
On an Electrician’s truck: “Let us remove your shorts.”
In a Nonsmoking Area: “If we see smoke, we will assume you are on fire and take appropriate action.”
On a Maternity Room door: “Push. Push. Push.”
At an Optometrist’s Office: “If you don’t see what you’re looking for, you’ve come to the right place.”
At a Car Dealership: “The best way to get back on your feet – miss a car payment.”
Outside a Muffler Shop: “No appointment necessary. We hear you coming.”
In a Restaurant window: “Don’t stand there and be hungry; come on in and get fed up.”
In the front yard of a Funeral Home: “Drive carefully. We’ll wait.”
At a Propane Filling Station: “Thank heaven for little grills.”
A sign at a Radiator Shop: “Best place in town to take a leak.”
Sign on the back of another Septic Tank Truck: “Caution – This Truck is full of Political Promises”
Video Marketing Helps Effectively Communicate Your Marketing Message
The number one business success factor is effective communication of your message. Without that, nothing else matters. How can you effectively communicate your message?
Use the Power of Video
Video has virtually universal Internet availability and usage. Low cost high speed Internet computing capability and speed of light video enhancements have become the great communicator enabler. Combined visual, audio, and video communication have been proven to be exponentially more effective in gaining retention of your message.
Afraid of Video Marketing?
Fear of Video Marketing Go Away and Don’t Come Back Another Day! Hello Easy Video Suite!
Video Marketing Had to Evolve. It was Inevitable.
It was becoming much too complicated. And if it isn’t too complicated for some people, it’s still definitely too time consuming.
Redoing videos over and over again to make sure you got everything right in one take or face the daunting task of loading your raw video into Camtasia or another editor to make everything perfect.
Making sure your videos were optimized for the web (So they looked good and didn’t take too long to start playing).
Having a different mobile version of your videos to show users of iPhone, iPad, Android and other mobile devices (More and more people are doing most of the web viewing from their smart phones and other mobile devices).
Basically using “duct-tape” to try and put all the pieces together with Camtasia, Screenflow, Jing, Handbrake while continually looking for the “perfect” solution to make it all easier or less time consuming.
Uploading large files to your own server, Youtube, Amazon S3 or other video hosting service.
Getting the proper code in place to display your videos with the hope that mobile devices would be able to see the mobile version of your video.
Well, Someone Has Finally Done Something About it!
Josh Bartlett, the creator of the industries leading video player called Easy Video Player, has truly done something innovative in video marketing.
His Easy Video Player software had game-changing features two years ago that other video marketing solutions have just recently tried to introduce.
And on top of that, Josh could boast about the following:
Tens of thousands of satisfied customers.
The lowest refund rate in the industry for Clickbank (Only 2%).
More top marketers and 6 to 7 figure launches use Easy Video Player than anything else. (Mike Filsaime, Chris Farrel, Ryan Deiss, Jason Moffatt, Maria Andros, Justin Brooke to name a few).
Rather than throw in a few, new and “cool” features and re-launch his product simply for the money, he listened to his customers and did something else.
He took over two years and hundreds of thousands of his own dollars to create something that will change the way you market your business with videos. He has TRULY made video marketing easy!
You’ll now be able to record, edit, publish, market and track all your videos with one, easy-to-use solution.
Drag and drop your video into a desktop application (Mac and Pc Compatible) that will optimize and convert (no need for Handbrake anymore) your video for the web, let you edit if needed, upload it and give you the code to copy and paste to your website.
Record your screen or face camera from within this application and even draw on the screen.
Never worry about whether users on mobile devices can see your videos (It creates and displays a mobile version of your videos for you).
Split test your videos to see which ones are shared the most, have the most engagement and which versions make the most money.
That’s just scratching the surface…
What all this ultimately means for you is that marketing your business with videos is going to be much, much easier.
And you’ll make a ton more money while having more time to do what you love.
It is very enticing to see others who are successful in a network marketing business and chase the latest shiny toy. We see the cars they drive, their beautiful homes, their vacations with their families, etc. and we want to be able to enjoy the same kind of life, right? So what do many do? Many will leave the company they are currently promoting because they think that is it is the company that will get them to where they want to be financially. In some cases, this might be true, but in many situations, it is NOT!.
There are TONS of great Network Marketing Companies out there but it isn’t the company that will make you money. It is the team you are on, the support you get, the SYSTEMS you use, the ability for you to be able to duplicate the efforts of the successful leaders, and WHAT YOU DO WITH WHAT YOU HAVE. There is no magic pill, there are no “get rich quick” opportunities or “earn 6 figures when you sleep” REAL programs out there. So those who run after the latest shiny toy will more often than not, find themselves in the same situation with their new shiny toy.
Do Your Research Before Deciding Which Company To Join
Below are some of the areas you need to investigate before making your decision:
Products
Competition
Longevity
Management/Leadership
Compensation Plan
Company/Up-line Support
Assuming You Have Chosen a Good Network Marketing Company…
So you find yourself in a good opportunity but it just isn’t working for you. Why? Is it because another shiny toy has crossed your path? I doubt it. Are you doing everything you can to make it work? Are you using the right tools and systems to be successful? Does your company provide an automated marketing system with the ability to share lead capture pages, sales pages, email campaigns, etc. and are you using a system that enables you to leverage your leader’s expertise?
It Can Be So Overwhelming!
You need many tools to successfully marketing online. You can look all over the place for:
Video Marketing Rises in Popularity: Do You Have a Strategy?
Online videos have become more accessible and are starting to become expected by your website visitors. As a business owner, you really want to give your prospective clients what they are looking for, make their user-experience easier, make your brand stand-out, be memorable, and increase your leads to sales conversions. Make your product or service offerings clear, creative, and easy-to-understand in the 3 seconds you have of your target’s attention before they are moving onto the next site.
It always helps to put yourself in the shoes of your prospects. If you are looking for a product or service, come across two sites with the same offerings – all other things being equal – would you spend more time on the website that had a compelling video right on the home page that quickly and concisely answers your questions or one that has no video and a lot of text to read through in order to determine if that site’s offering fulfills your needs?
Do You Have A Video Strategy?
So now you have realized that you need to use a video to make your website visitor quickly “get” what you are about. You also know that the more compelling and engaging your video is, the more likely they will be to stay and watch the video. Now that you know where you want to be, how do you get “there”? Jumping in without knowing exactly where you are going is likely to get you “lost”.
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Video Marketing just like any other marketing requires a strategy. Creating a video alone is not enough. What are you going to do with the video? Before you start your video you need to know what your goal is. Not everyone will have the same goals and/or strategies.
This post is a result of my recent experience working with someone whose goal for a video was not the same as mine, hence the reminder to myself to start at step one!
Make sure your goals and your client’s are in alignment!
Below are the strategies I use when creating videos as “teasers”. They might not work for everyone but for the most part, I have had success with this strategy. Hopefully, you will find it helpful.
Engage the Audience
If you don’t grab the views attention in the first few seconds, you will lose them and the remainder of your video content will not be seen. This is my favorite area as it allows me to be creative. Everyone has different tastes as far as images and music and you need to be certain that your client’s preferences are met if you are making a video for a client. Hence my video order form where I specifically ask the client to specify their preferences. For my own videos, I like to use fun, sometimes silly, definitely memorable, and very creative images, animations, and music. I realize that not everyone has the same tastes as I do and you can’t please everyone all the time. I was actually recently surprised to hear that a recent client loved what I refer to as the “Pillsbury dough boy guys” – you never know until you ask.
Provide an Outline
The video should summarize your content and basically be an outline of where your viewer can find “more” information. If you provide ALL the details and your video is totally comprehensive, you have now given a tutorial rather than a “teaser”/introduction video. Of course, a tutorial is also a video and if this is your goal – then you need to create a tutorial. Here is an example of a video I did according to this strategy: The 16th Way to Leverage Your Linkedin Account: The Behance Network. Here is the tutorial I created for the same topic: How to Use The 16th Way to Leverage Your Linkedin Account. See, you can have more than one strategy but you need to know which strategy you are following BEFORE you create yours or a client video.
Establish Yourself as a Thought Leader
This is key! If you don’t let your target know that you are the source of valuable information, they won’t know where to go when they need or want more information.
People like to do business with people they know and trust. Use your videos to help your target market “know” you and trust that you are your industry’s expert. How do you do that? Continue to provide them with information they want/need so that YOU or YOUR business is where they will go when they need or want to make a purchase. This is also a great way to up-sell an existing client – make yourself the “source” for value.
Continuously Provide Value
A cute or entertaining video is fine and if your goal is ONLY to entertain – then you have achieved that goal. However, if your goal is to establish yourself as a thought-leader, you need to be sure your video has valuable content. Have you ever watched a video or read an article that looks as though you are going to learn something from it and then when you are done you realize you learned nothing? Don’t tell your audience in your title or description that they will learn something and then not provide that content. Deliver on what you promise and continue to provide value!
Make Them Want to Hear More
If you give away ALL the information in your video, what is left for the viewer to do? If you are providing a tutorial, then yes, do provide all the information or you will not be delivering what you promise. However, if your goal (there is that “word” again) is to help establish you as a thought leader, create an awareness about a product or service, let people know where they should go for more information, have them watch a full tutorial, or make a purchase, then don’t give away the store in this video. If you want them to do more but include EVERYTHING in this video, guess what? They have no reason to look any further! TELL them what their next step is so that if they choose to, they can take that step. Here is an example of a “Teaser Video”: 15 Ways to Develop Your Linkedin Account to Generate Sale. The goal of this video was to get the viewer to the FULL tutorial presentation. This is the call to action at the end of this video – it leads directly to the full presentation. See the difference between what I am calling a “Teaser” video and a tutorial? There are many different possible goals/strategies for a video – just be sure you know before you start, what your goal is.
NO! And you as a business owner don’t HAVE to take on a customer or client who you know will cause more aggravation than is worth your time! Here are some signs that you should “Just Say No” to a potentially-toxic customer! Learn from my mistakes
Signs of Customer Toxicity!
“We don’t deal with our vendors that way”
Translation: “We don’t pay via PayPal, we require printed invoices sent via snail mail to our accounts payable department and then we will issue a check”
Hmm… really? This is 2013! Who doesn’t accept email invoices or have the ability to pay digitally?The last time I checked, when one wants to do business with a vendor or make a purchase, one needs to follow that vendor or store’s policy – not vice verse. Consider this scenario. You go to a department store and see a shirt you love and another one that is on sale. You tell the sales person that you want the sale price but for another shirt. What do you think you will be told? Or how about this. You bite the bullet and decide that you will pay the full price for the shirt but you want to pay in installments and the store doesn’t have payment installment plans. Just sayin…
“The Check Is In The Mail”
This one is pretty self-explanatory, right?
You Spend An Hour Discussing What/When/How
So your client has an idea of what they want to do and you take the time, using your expertise and experience helping them formulate a plan of how to implement their idea. Your client is thrilled with the results of your consultation, leaves the conversation with a list of the information/data you need from them and then NOTHING! You don’t hear back from them. They don’t return your phone calls or your emails. Suggestion: If that same person calls you again to do another project… DON’T!
“But I Didn’t Use What You Did For Me”
And whose fault is that? Mine? I don’t think so! I did the work you were supposed to pay me for … I never did get that concept of “Three Strikes You Are Out!”.
Discover Why You Are Leaving a LOT of Money on the Table But Don’t Have To- You Can Increase Your Sales
There is a very SIMPLE marketing strategy that almost 95% of businesses are NOT cashing in on that could not only significantly INCREASE their sales, but ALSO Significantly DECREASE their Marketing Expenses. Any business that does not have a way to automatically capture the contact information of prospects and customers and automatically follow up with them is Losing Exposure and therefore SALES.
The Bottom Line in Marketing is More Exposure = More Sales
This isn’t rocket science. It’s really simple…BUT, most businesses don’t know much (if anything) about marketing on the Internet and it’s not their fault…If you are like most businesses, you are super busy running your business and there are only so many hours in the day! Even if you had the time to study Internet marketing, do you really want to?
Here is a REALLY Simple Question
“What do you think would happen if I could show you how to Automatically Capture the contact information of your best customers and prospects and Automatically Send them Special Offers and Discounts … for FREE?” Doesn’t it make sense that you would make more sales?
And here’s where it gets even better…“Once I can prove that you can increase Sales whenever you want at ‘virtually’’ NO Cost, doesn’t it make sense that you can eliminate some of your paid advertising if you want to? ”Again, I am pretty certain your answer would be a resounding YES!
The 3 Ways Any Business Can Make a Lot MORE Money
Get More Customers…more customers = more profit
Get customers to Buy More Often…again, more profit
Get customers to Make Larger Purchases…more profit
Getting More Customers
Let’s imagine you own a landscaping business. One of the many ways that can help a landscaper to get more customers is to use an Autoresponder Campaign feature (series of email messages spread over time). The landscaper can have an Autoresponder campaign that gives prospects tips on how to care for their lawn and garden.
You could even use different Autoresponder campaigns for different types of needs for prospects such as caring for rose bushes or how to keep your lawn green and free from weeds.
What if a prospect calls the landscaper and said “My lawn is dying, what should I do?” Obviously, the landscaper can try to sell them immediately, but what if the prospect isn’t ready to purchase now? For most businesses, they hang up the phone and never provide any follow up and lose a customer…
Sound familiar? But with if landscaper could instantly initiate an Autoresponder campaign to educate the prospect how to keep their lawn green and healthy, providing so much value that a prospect would be a lot more likely to do business with them? Think about it, wouldn’t you be a lot more likely to buy from a landscaper if they were sending you valuable information on a regular basis to help meet your needs (especially when you don’t get valuable follow up from other landscapers)?
The Most Valuable Way to Get New Customers
Of course you’ve heard that the best way to get new customers is referrals from satisfied customers. But are you really leveraging your current customers to get them to refer you new customers?
Introducing The Instant Sales System From Priceless Possibilities
Learn More About How YOU Can Increase Your Sales While Decreasing Expenses
An Automated Marketing System is a Coordinated, Ordered Plan or Set of Procedures…
…Formulated to help you market your business.
Why Do You Need an Automated Marketing System?
So you don’t have to do everything by yourself.
How Do You Decide Which Marketing System to Choose?
Do You Choose The One That MOST People Use or That Has The Most Promoters? That Depends! Is It The BEST Option? That Depends! Are You Just A Follower? Or Do You Evaluate What is RIGHT For YOU?
Is There A One-Size Fits ALL System?
That Depends! Is the System flexible, automated, customizable, appropriate for different niche markets, and appropriate for you niche?
What Makes A GREAT Marketing System?
One that IS flexible, customizable, automated, appropriate for different niches, and appropriate for your niche.
What FEATURES Should Be Included?
For starters, all the tools you need to succeed in ONE system.
What Else Should be Included?
Effective Sales Funnels Resulting in MORE Sales. Without Effective Sales Funnels Your Prospects WON’T Buy!
What Makes Up A Sales Funnel?
Starts With A Lead Capture Page That Sends Out An Autoresponder automatically,
While Redirecting to a Sales Page After A Prospect Opts-In. The Sales Page Has The Call-to-Action. OR If You Are In a Network Marketing Company, Can Be Redirected To A Company Replicated Website. Remember What We Said About “For Different Niche Markets”?
Your System SHOULD Have:
Done FOR You Pages. BOTH Lead Capture & Sales Pages
You Should Also Be Able To Create Your Own either from a template or from scratch for advanced users
Ability To Create UNLIMITED Lead Capture Pages
Ability To Create UNLIMITED Sales Pages
Ability To Create UNLIMITED Auto-responder Campaigns
Ability to Send Out 30,000/Emails/Month For the SAME low monthly cost
UNLIMITED Hosted Sub-domains.
Ways To Communicate More Effectively:
Viral Video Library
Audio & Video Postcard Library
Viral Electronic e-Cards
Text Notifications for Immediate Follow-Up
Voice Recording & Communication System
Unique Ways To Capture Information:
Floating Lead Capture Forms With Floating Capture Form Library
Simulated Floating Lead Capture Forms For Even More Impact
Animated Video Library to grab viewer’s attention
Promotional Tools Like text links, Twitter and Facebook posts, SEO, safelists, PR, and video marketing
Lead Vendors & Signature Files
Banner Advertising, & More
Offline Promotional Tools Like QR Code Generator
The Ability To Manage Your Contacts with a Powerful Contact Manager
When you are building your list, what is your optin offer to entice prospects to join your “list”? You can give away products you purchase, or products you have gotten for free, or you can create your own optin offer. There is nothing wrong with using a product you purchase or get free, but remember that you are not the only one giving away that same product.
This is key!
