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How is Your Company’s Advertising Going?

Do You KNOW What’s Working and What’s Not Working? In Real Estate the mantra is “Location, Location, Location”. In Marketing the mantra is “Test, Test, Test!” If you aren’t tracking your marketing efforts, you might as well burn your money. Are you using a system that c...


Purchase Decisions are Based on Emotions

What’s in it for Me? As business owners, we need to remember that our potential clients or customers don’t care about what our product or service does for others, they only care about how it will help THEM! Many business owners get caught up in promoting the features of their offerings, ...

Categories: Business, sales

Grow Your List = Increased Sales

Why Does Email Marketing Work? Email Marketing is Instant It’s Perfect for a Time Sensitive Offer It’s Virtually FREE Email goes Everywhere It can be Automated Provides Massive Exposure Which Means More Sales! The average person checks their email 2+ times/Day Video Email marketing is 3 to 5 tim...


What is Mystery Shopping & How Can it Help my Small Business?

What You Don’t Know CAN Hurt You! Companies lose billions of dollars every year simply because of: Employee behavior Lousy customer service Employee theft Waste Poor safety practices Bad accounting procedures It is important for small business owners to recognize the need to be "proactive...


Keeping up with Technology: Survival of the Fittest

There is no question that the Internet has helped small business owners expand their reach by leaps and bounds to an exponentially greater target audience. They are now able to compete with their larger counter-parts by having the same access to potential consumers. With the use of effective Interne...


Be Authentic, Be Congruent, Be Successful

We are all human. We all behave according to some psychological theory or cause and effect relationship in our personal lives. These same influences are carried over to our professional lives. Many people speak about business issues, sales, management styles, decision-making, and other business-rela...


In Business, Silence is NOT Golden

All simple concepts that don't take a lot of effort to do yet are so often underutilized. For the small business owner, this can be a costly mistake. If you own a local retail shop and your competitor a few blocks away has a staff that smiles at their customers, says "thank you" and is...


How to Increase Revenues with Value-Driven Pricing

Guest post by Amy Harcourt of Definitive Marketing What is value-driven pricing? It’s a pricing model that focuses on the value of the work versus the time it takes to do it. It’s human nature to undervalue what comes easily to us. I recently heard a publicist friend say “Oh, that only took me...

Categories: Business, Marketing, pricing, sales

Transparency Leads to Trust and Customer Loyalty

Gone are the days of companies keeping secrets from their customers and prospective customers if they want to remain competitive in today's world of the Internet. In the olden days, it was not uncommon for companies to be more secretive of their goals, objectives, and financial data – beca...


How Powerful are Customer Reviews?

I am ready to get my Verizon Wireless upgrade and because I am not too cell phone-savvy (to me if I can "hear you now" I am happy) I don't know which one to choose. So I signed onto my online Verizon Wireless account to start my search for the best phone. The first step […]...


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