Dec 042012
What Are Calls to Action?
It is your telling your customers and prospective customers EXACTLY what you want them to do – period.
- Buy Now!
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- And More!
Without a call to action, your content is just that – content! It might provide value, but the end result of all your marketing efforts is to MAKE A SALE, right? Your sales process might be several steps that lead up to the ultimate “Buy Now” or you might go right for the juggler and make your first call to action “Buy Now”!. Whatever it is that you want the viewer of your content to do – make sure you TELL THEM! If you don’t – it is pretty much guaranteed that they WON’T!
8 Tips for Effective Calls to Action
Want To Deliver Your Marketing Message in Video?
These are really great tips. I am sure that those who are new in online marketing (like me) will definitely learn a lot from this.
Your suggestions are really impressive. Your ideas are really straight to the point and will really attract your visitors to participate in your marketing plans.
Thanks Gamin and Rusties. I am glad you found the information helpful!
Doesn’t the best call to action differ from site to site, audience to audience, and depending on the product? Or are there a few that are good for any industry?
Hi Simone, definitely “yes”. Whatever one does always depends upon their niche, audience and offerings. The point is that you should always include a call-to-action – whichever one(s) works best for your circumstances. Thanks so much for stopping by my blog! Happy Holidays!
It’s amazing how simple words can reach a person in a different way. The capital letters as well as the exclamation makes the offer, the product etc; sound amazing, limited and available only today. Great tips, thanks.
Julie, you are right. I have personally experienced the value of adding call to action terms in my newsletters and ad banners this had increased my conversion from when i was ignoring them to add. Must add it.
Its something people can overlook very easily, CTA’s are definately essential for traffic to flow to the right places. Thanks
Hi Zathe, You are right, wouldn’t it be nice if we knew ahead of time exactly WHICH capital letters and which exclamation points would attract the attention of which people?
Kim, which specific calls to action work best for you? Thanks Matt for agreeing with us 
I totally agree, that calling to action has got its benefits, although it’s used overdosed in the most cases, I’m afraid. And that actually has got already a negative effect, people won’t trust your product/service because you don’t sound self-confident.
Hi Dora, I agree with you that if one over-uses calls-to-action that say “buy” now or uses them too early in the sales cycle, then it can have a negative effect. Is that the same thing you have seen?