Today’s economic climate and competitive market make it more difficult for small business owners to prevail. Marketing efforts need to be finely tuned and precisely targeted for maximum benefit. The Internet allows the “little guys” to play in the same playgrounds as their larger counterparts. These playgrounds are in the form of social networking sites, forums, article sites, and various other business networking platforms. The amount of ground the Internet covers is immense and can be intimidating. But if the small business owner is able to narrow down and fine-tune their target niche, they can focus their time and energies on only the most relevant and valuable sites for their specific target audience.
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