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Social Media or Pound The Pavement?

increase salesBack in the old days – which really weren’t that long ago – sales people generated leads by pounding the pavement and meeting people face-to-face. They were out of the office networking with people or they were cold calling monstrous lists of names.

Now we’re spoiled! We’ve got Facebook, Twitter, LinkedIn, Google+ and more…to use as connection tools to find our qualified leads. Although nothing will take the place of a good old face-to-face conversation, we can use technology to our advantage to build our prospect lists more quickly.

Use the Search Tools

Each social media platform has a ‘search’ function, which allows you to find people by name, location or specific keywords. If you’re just starting to set up your social media profiles, start by connecting with your current customers and start interacting with them.  search

Even if there’s been some time since you’ve reached out to them, it’s alright to connect on social media. They can then decide if they want to follow you but the key is to get them engaged. Don’t just follow people so you can see the names of THEIR followers. No one wants to be used like that.

If you’re looking for local connections, be sure to use your town, city or state name when you search. This helps to laser focus your search so only those relevant to those keywords appear in the results. If you’re looking to connect with chiropractors in Denver, for instance, it won’t help you to find chiropractors in New York.

Join a Group

LinkedIn is the perfect example of how you can use groups to find leads. Facebook also has groups but LinkedIn is considered the most professional of the social media platforms.

announcementIf you want to reach Accounting professionals, LinkedIn has a group for that. No matter what target demographic you’re searching for, do a LinkedIn search and chances are good you’ll find a group or many groups there.

You have the option of joining the group yourself or connecting with the people in the group individually. Some groups may be private, in which case you’ll need to get approval before you can join and start posting. Also, be careful to check the rules of each group – many don’t want you to blatantly promote your “stuff”.

Engage Your Audience

For social media to be a worthwhile part of your lead generation efforts, you need to actually interact with your audience. People will only follow you back if they see you having conversations with others on a regular basis or offering helpful tips.

Let’s turn the tables a bit. Would YOU want to follow someone who only spoke about himself and his products? That would get old pretty fast, kind of like the kid in college who was right about everything, knew the answer to every question and always had to throw in his opinion.

To make social media work for you, be helpful to your followers by offering tips or asking questions about what they need. If you start offering enough helpful advice, then your followers will start referring you to other people, who will in turn refer you to people in their circle, and who knows how many of those people will become leads for you.

Keeping An Eye On Your Competition

By using social media, you can also stay ahead of your competition by knowing what they are doing and where they are doing it.

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About the Author

Julie Weishaar We will work with you to increase your online visibility by leveraging the latest in Internet and video technologies while helping you grow your business. We provide video marketing services and offer video marketing products for those who like to “do it themselves”, specializing in camera-less animated video production. We also provide consulting services for those who are just starting out on the Internet or with Video Marketing and need help with their Internet and Video Marketing Strategy.

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