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You Are Your Brand

You Are Your Brand
 

Your Brand is How You Are Perceived! If you are a business owner, what you do on the Internet, even from a personal perspective, helps form potential customers’ opinions about your brand. Everything you say, write, don’t say, don’t write, insinuate, argue, debate, and more defines ...

Categories: Branding

5 Tips for Generating Business from Facebook

5 Tips for Generating Business from Facebook
 

Tactics That Will Drive Increase Your Business’s Revenue Through Social Media This is what social media for businesses comes down to – driving business. You can’t take a “Like” to the bank and cash it in. You can’t pay your employees on your social media following. What you can do, is us...

Categories: Featured, social media

Analysis Paralysis: 5 Biggest Mistake Digital Marketers Make With Numbers

Analysis Paralysis: 5 Biggest Mistake Digital Marketers Make With Numbers
 

Metrics to Avoid in Analyzing your Digital Analytics Analysis Paralysis: (or paralysis by analysis) is an anti-pattern, the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome (Source: My Dearest Wikipedia). We here thi...


What’s the Big Deal with Ad Blockers?

What’s the Big Deal with Ad Blockers?
 

Ad Blockers – More Hurt or Help? Ad blockers are becoming increasingly prevalent and now, about 10% of the US population has one on their mobile device. Device manufacturers like Apple and Samsung are even installing options for native ad blocking. Google, the kind of digital advertising, is even ...


Video Marketing 101

Video Marketing 101
 

Everything You Need to Know About Video: From on-site, to Inbound and Outbound Marketing Video marketing is the fastest growing digital marketing sector (eMarketer). It is not only the cause of a lot of hype, but also the cause of a lot of business interaction. Video marketing comes in a number of d...

Categories: Featured, Video Marketing

How to Develop Content That Delivers?

How to Develop Content That Delivers?
 

What Really Matters is Content Reception The subheading here says it all. Too many content developers focus on the development of it, rather than the ultimate reception and that’s what really matters! Consider when you were a kid trying to figure out how to complete a maze. You could do it from th...


Top 5 Most Amazing Tips for Better Content Creation

Top 5 Most Amazing Tips for Better Content Creation
 

Content Creation Tips To Make Your Life Easier and Your Website Stand Out! Content creation can be one of the most time intensive functions for digital marketing, yet it can also be one of the most valuable. What’s even more is that it is a long-term game you are playing with content creation. Unl...


Live by the list – The Importance of List Building

Live by the list – The Importance of List Building
 

List Building: Promote Lower-Funnel Transaction Activities You have a product/service. You have a website. You have your product/service on your website and you drive traffic to your website. A job well done, right? Not exactly. Just having people on your site isn’t the end-all because it rarely e...

Categories: Email Marketing, Featured

The Power of Twitter

The Power of Twitter
 

3 Ways Twitter Can Accelerate Your Online Visibility Social Media Marketing is not a new consideration by any extent of the imagination. Businesses have been leveraging social media since MySpace – and now Facebook, Twitter, Google +, Instagram, Pinterest, and LinkedIn are all utilized to reach co...


Putting Together The Best Push or Pull Marketing Strategy

Putting Together The Best Push or Pull Marketing Strategy
 

Push or Pull Marketing: Which Should You Do? If you can visualize marketing as a horizontal line, then you have push marketing on the right and pull marketing on the left, with plenty of middle ground in between. And just like political affiliation, you often have businesses and marketers leaning on...


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